Shake and Bake Breadcrumb Coatings Brand

Crispy made easy — Shake ‘N Bake turns everyday meals into golden, oven-baked perfection without the mess of frying. Each pouch packs the perfect blend of breadcrumbs, spices, and flavor, giving chicken, pork, or veggies that irresistible crunch and savory kick. Made by Kraft Heinz, it’s the simple shake, bake, and enjoy solution that’s been bringing families to the table for decades.

Top Shake and Bake Breadcrumb Coatings

Shake ’n Bake Original Coating Mix

This is the classic version featuring the brand’s original blend of seasoned breadcrumbs, designed for a crispy, oven‑baked finish on chicken, pork or vegetables.

Shake ’n Bake Extra Crispy Seasoned Coating Mix

A variation that offers an even crunchier texture via a specially formulated blend of herbs, spices and crumbs, ideal for a bold “fried‑like” bake.

Shake ’n Bake Parmesan Crusted Seasoned Coating Mix

A premium flavor option combining breadcrumbs with Parmesan and herbs, giving a savory, crusted finish that works well on chicken or pork and adds a more gourmet twist.

Crispy, golden perfection starts with Shake ‘N Bake — the quick, no-fuss way to turn any meal into a flavorful, oven-baked favorite.


Product Categories

Original Seasoned Coating Mixes

The classic blend that started it all — delivering a perfectly seasoned, crispy coating for chicken, pork, or veggies with every shake and bake.

Extra Crispy Coating Mixes

For those who crave maximum crunch, this mix creates a thicker, golden crust that stays crisp long after baking.

Ranch & Herb Seasoned Coatings

A zesty mix of creamy ranch and aromatic herbs that adds a tangy twist to your favorite proteins.

Crispy Buffalo Seasoned Coatings

Packed with bold spice and a hint of heat, this coating brings that hot-wing flavor straight from the oven.

Pork Seasoned Coatings

Specially crafted to complement pork, this mix enhances natural flavors with subtle sweetness and savory spice.


Customer Reviews

Maria Thompson
“I’ve been using Shake ‘N Bake Original Seasoned Coating Mix for over ten years, and it never disappoints. The flavor reminds me of homemade fried chicken but without the oil or mess. I simply toss my chicken in the mix, bake it, and within half an hour, I have a crispy dinner my kids actually ask for. It’s my weeknight lifesaver!”

David Ramirez
“The Extra Crispy mix is my go-to for game day wings. The crunch is unreal — it actually holds up even when I toss them in sauce afterward. I also love that it’s baked, not fried, so I don’t feel guilty going back for seconds. The texture and flavor are consistent every single time.”

Lauren Bennett
“I tried the Ranch & Herb coating last weekend, and it completely elevated my pork chops. The seasoning was balanced — not too salty, with that herby freshness you usually only get from scratch cooking. My husband thought I spent hours on dinner! Shake ‘N Bake made it effortless.”

Shake and Bake FAQ

What types of meat or vegetables can I use with Shake ’N Bake?

Shake ’N Bake works well with chicken, pork, and a variety of vegetables such as zucchini, cauliflower, or potatoes, giving each a crispy, flavorful coating.

Do I need oil or butter to use the coating?

No additional oil or butter is required; the mix is designed to bake to a golden, crispy finish without frying, making it a healthier alternative.

How long should I bake coated meats?

Baking times vary by type and size of the meat, but chicken pieces typically bake for 30–40 minutes at 350°F (175°C) until fully cooked and golden.

Can Shake ’N Bake be used in an air fryer?

Yes, you can use Shake ’N Bake in an air fryer for a crispier texture; just adjust cooking times according to your air fryer’s instructions.

Are there any allergens in Shake ’N Bake products?

Most mixes contain wheat and may contain soy or milk depending on the flavor. Always check the packaging for specific allergen information.

Can I make the coating spicier or milder?

Absolutely — you can add extra spices, herbs, or seasonings to customize the flavor to your taste.

How should I store unused pouches?

Keep unopened pouches in a cool, dry place; once opened, use promptly or transfer to an airtight container to maintain freshness.

Are Shake ’N Bake products kosher?

Some varieties are kosher-certified; check the specific package label for certification details.

Shake ‘n Bake Chicken Commercial 1988